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Marketing Your Accounting Practice Requires a System

Growing your accounting practice requires practice development system designed to: Generate a steady flow of leads from small businesses each month Increase your hourly fee realization and profit...

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Update Your Marketing Approach

Is your marketing system in need of an update?  Would you like to acquire better clients with less selling effort?  Would you like more leads?  Then attend BYF’s Accounting Marketing Program.  No...

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Online Reviews – Fuel Growth in Practice

If you’d like to have a wonderful year in 2015, then take some time to obtain more online reviews in Google and Intuit’s Find-a-ProAdvisor website.  This will improve your local reputation, elevate...

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Guess Who Gets the Phone Calls – Google Online Reviews

Getting reviews into Google, Intuit Find-a-ProAdvisor and Yelp gets the phone ringing.  Guess whose phone is ringing on the page below.  The firm with 23 glowing reviews!! And the selling involved for...

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What’s Best for Accountants – Inbound or Outbound Marketing?

  Lead generation programs using outbound marketing (e.g., cold calling, door knocking, etc.) to capture leads has been on decline for several decades now.  For whatever reason, many accountants still...

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What Is Retargeting Advertising?

Retargeting advertising is a marketing tool designed to convert window-shoppers into buyers by increasing conversion rates for visitors to your website. Across all industries, about 2% of visitors to a...

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Unbundle Your Message To Attract More Leads..

Have you considered “unbundling” your marketing message to attract more leads? Over the past ten years, many industries have begun unbundling their services into smaller bite size nuggets to generate...

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Multiple Website Marketing for Accountants

About 10-15 years ago, you would win the website marketing race with your primary website.  Heck, it worked well and the return on investment (ROI) was a no brainer.  One website that was search engine...

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